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Radio producers are responsible for the audio content of broadcasts via radio, the internet and other mobile platforms. They are involved in the entire process, from generating ideas to managing the audience response after a programme.
Producers manage and work with broadcasting assistants, presenters and DJs, engineers and IT staff. They have to make sure that shows run as planned and that they are tailored to key audience demographics. They may also be responsible for the business and commercial management of a programme.
Producers can work in the publicly funded, commercial or voluntary sectors of broadcasting. Digital radio has increased the amount of available radio stations and programmes.
Typical work activities
Specific responsibilities vary depending on the programme and station and producers may sometimes also take on the roles of presenters or reporters.
In general, tasks can include:
- generating and researching ideas for programmes and pitching for commissions;
- developing content, writing material for scripts, bulletins and links;
- sourcing potential contributors and interviewees;
- selecting music appropriate to the programme, the audience and the station;
- producing pre-production briefings for presenters, reporters, technical staff and other contributors;
- managing the logistics of getting people, resources and equipment together to the right place at the right time;
- undertaking editing, interviewing and reporting duties as necessary;
- presenting programmes or managing presenters for both pre-recorded and recorded output;
- checking that copyrights are cleared and understanding media law;
- converting text, graphics, video and audio files into other formats;
- contributing to, and making use of, an archive of audio resources which can be re-used;
- responding to audience feedback, referring on to other departments as necessary;
- producing and making use of user-generated content;
- using technology, such as Cool Edit Pro, Pro Tools and Adobe Audition, for editing and production purposes;
- ensuring that health and safety standards and trade union requirements are met.
Advertising and Marketing Division
Marketing executives are involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes:
- public relations;
- event organisation;
- product development;
The work is often challenging and fast-paced.
Many organisations have marketing departments, meaning that marketing executives can be found in both the private and public sectors, ranging from the financial, retailing and media industries to voluntary and public sector organisations.
The responsibilities of marketing executives vary depending on the size of the organisation and sector and whether the focus is on selling a product or service, or on raising awareness of an issue that affects the public.
Marketing executives may also be known as marketing officers or coordinators.
Typical work activities
Marketing executives contribute to and develop integrated marketing campaigns. Tasks can involve:
Please send resume to firstname.lastname@example.org
- liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
- communicating with target audiences and managing customer relationships;
- sourcing advertising opportunities and placing adverts in the press or on the radio;
- managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
- writing and proofreading copy;
- liaising with designers and printers;
- organising photo shoots;
- arranging the effective distribution of marketing materials;
- maintaining and updating customer databases;
- organising and attending events such as conferences, seminars, receptions and exhibitions;
- sourcing and securing sponsorship;
- conducting market research, for example using customer questionnaires and focus groups;
- contributing to, and developing, marketing plans and strategies;
- managing budgets;
- evaluating marketing campaigns;
- monitoring competitor activity;
- supporting the marketing manager and other colleagues.