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Production Team

Radio producers are responsible for the audio content of broadcasts via radio, the internet and other mobile platforms. They are involved in the entire process, from generating ideas to managing the audience response after a programme.

Producers manage and work with broadcasting assistants, presenters and DJs, engineers and IT staff. They have to make sure that shows run as planned and that they are tailored to key audience demographics. They may also be responsible for the business and commercial management of a programme.

Producers can work in the publicly funded, commercial or voluntary sectors of broadcasting. Digital radio has increased the amount of available radio stations and programmes.

Typical work activities

Specific responsibilities vary depending on the programme and station and producers may sometimes also take on the roles of presenters or reporters.

In general, tasks can include:

Advertising and Marketing Division

Marketing executives are involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes:

The work is often challenging and fast-paced.

Many organisations have marketing departments, meaning that marketing executives can be found in both the private and public sectors, ranging from the financial, retailing and media industries to voluntary and public sector organisations.

The responsibilities of marketing executives vary depending on the size of the organisation and sector and whether the focus is on selling a product or service, or on raising awareness of an issue that affects the public.

Marketing executives may also be known as marketing officers or coordinators.

Typical work activities

Marketing executives contribute to and develop integrated marketing campaigns. Tasks can involve:

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